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“Professional Grade”. “Creating Legends.” What particular vehicle brand
comes to your mind when you hear these trademarks? Or try these: vans,
trucks, SUVs, heavy-duty vehicles, medium-duty vehicles. Are you still
at a loss as to which brand we are referring to? Then try these:
Sierra, Canyon, Envoy, Yukon, Savana, and Safari. Of course you know
what these large, powerful and high performance vehicles are! They are
GMC vehicles.
GMC is a General Motors Corporation division responsible for
the manufacture and marketing of the corporation’s medium duty to
heavy-duty commercial vehicles. However, the division has now also
ventured on personal vehicles like their light duty trucks, vans and
sport utility vehicles. In fact, the company is more known today for
their powerful and huge but stylish and elegant personal vehicles like
the GMC Sierra, GMC Envoy, GMC Safari, and a lot of others.
GMC has not always been a division of General Motors.
Actually, it was once an independent company responsible for the
development of some of the earliest commercial trucks ever
manufactured. This company is the Rapid Motor Vehicle Company and it
was founded by Max Gabrowski.
The Rapid Motor Vehicle Company was bought by General Motors
in 1909 and since then, the company has manufactured commercial
vehicles for General Motors. After the purchase, it was renamed as the
General Motors Truck Company, from which the marque GMC Truck was taken
from. From 1912, commercial vehicles manufactured by the company were
marketed bearing the name “GMC Truck”. This lasted until 1996 when the
word “Truck” was dropped and their vehicles were simply named GMC.
The GMC division has had a great number of changes, not only
on its name but also on its products. If there is one thing that
remained constant for this General Motors division, it is the general
characteristics of their products. From the very start, GMC vehicles
have always been known for their toughness, power and performance.
Until now, the same characteristics stand true for every GMC vehicle.
Equipped with high quality and high performance GMC parts, every GMC
vehicle is designed to perform with power and to outlast everything
with toughness.
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