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Manufactured by Dodge, a popular division of Chrysler, the Dodge St.
Regis was quite a famous car for all the wrong reasons. This could be
the grounds why St. Regis has stayed in the industry for a very short
time. It was released in 1979 but Dodge has stopped the production in
1981.
The Dodge St. Regis has shared its Chrysler’s R platform with
the Gran Fury, New Yorker and Newport. The sales of this car weren’t
that successful. For the three years it was produced, only 29,000 units
of Dodge St. Regis were sold. Nineteen thousand units were purchased in
1979, 6,000 in 1980 and 2,000 in 1981.
Since it was not intended to be a familiar consumer car, not much has
been published about St. Regis. This car was basically designed by
Chrysler to be marketed as police cars. When it was first introduced,
St. Regis has experienced good sales until such time when mechanical
problems were discovered. So the next units produced over the
succeeding years have suffered low sales which lead Chrysler to drop it
in its car line-up in 1982 model year.
Dodge St. Regis was never a great car, that’s why it didn’t gain
popularity out of that. The truth is, it became famous due to many
mechanical problems such as faulty in electrical circuitry and in its
brakes. The Dodge St. Regis also became popular in movies, particularly
in the scenes where police cars have to explode, crash or be destroyed.
Dodge cars have in the industry for decades now. And the Dodge
logo was known to denote toughness, pleasant road manner and true
American spirit. But not on this one, the St. Regis was a failure due
to some reasons that Chrysler never want to hear of.
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